Email Marketing - Cost Effective, Measurable, Successful
What is it?
Direct marketing which uses e-mail to communicate messages to an audience for the purpose of acquiring new customers or convincing current customers to purchase something, or to enhance the relationship to current or previous customers, plus encourage customer loyalty and repeat business.
Why use it?
Email marketing is one of the most powerful and effective forms of marketing today. It is quick to deploy, offers immediate and highly-measurable results, enables advanced segmentation and personalisation, plus delivers a high Return On Investment.
However, achieving maximum results from your HTML email requires experience and expertise. Simple mistakes in the implementation of HTML emails can seriously affect delivery or usability and cripple your ROI.
HTML coding for emails is much trickier than for websites. With websites, most programmers code for a finite number of the most commonly-used browsers such as Internet Explorer, Firefox and Chrome. Email, on the other hand, can be delivered and displayed on dozens of clients - making it harder to find commonality. Good HTML creates branded, usable and attractive email messages that have better conversion rates than plain text emails. But when HTML goes bad, your messages will be unreadable, will not function correctly and can trigger email blocks or filters.
NeoMarTek can help you through this maze.
Data Driven Email Marketing
The key to applying data for business advantage is a cycle that continually refines the relationship between information and communication. The result is a more productive, efficient and focused sales and marketing process - ultimately leading to increased profits. Such an integrated approach is called Data Driven Email Marketing.
What’s a typical plan of action?
Email campaigns can be used for market recognition, branding and sales lead generation. Starting with the segmentation and targeting of suspects and prospects, the emailing process will create follow-up actions for Sales. Responses can then be tracked and used to measure conversion rates and campaign performance against defined targets. The whole process is thus managed throughout. NeoMarTek can offer administration-level skills on Salesforce.com and other CRM systems to help you with this process.
A typical project flow might be as follows:
- Market research
- Market & sector segmentation
- Target prospect profiling
- List sourcing & building
- Data cleaning
- HTML email development and testing
- Creation of website landing (squeeze) pages and documentation for download e.g. white papers
- Campaign launch and roll-out
- ROI analysis
- Post-campaign review & recommendations